Due to the expanding use of social media, it is important for legal professionals to assess their online persona to determine what Google, LinkedIn, Facebook, and Twitter say about them today. Many professionals ask me about participating in directories or how to improve their website’s performance on the search rankings. I have strong opinions on the answers to these questions. I believe that there are four key aspects of the net that every attorney should be actively managing for their benefit, regardless of their practice, firm size, or personal preference.
