Ezults for Organizations exceeds the services you’re using today for less
The services Ezults provide are far and away superior to traditional website developers, search engine optimization experts, and social media management services. While you may be using a number of these services, we integrate them in a way that causes each service to exponentially strengthen the others. And we don’t just add you to directories and link you to social media; we do it the right way, using our cutting-edge research, so you will climb to the top of the search engines and help customers choose your brand when it is time to buy.
If you’re marketing a business today, our services will raise your brand in search rankings and establish a level of credibility and trust that encourages customers to buy your products and/or use your services. Using key members of your organization that want to speak to your customers, we seamlessly integrate their insight and leadership with your brand message to drive business.
Your website is a growing and critical part of your business. You are probably already investing in search engine optimization, using social media, and may have even started blogging. Yet, yesterday’s methods of advertising on the net are quickly becoming outdated. Search engines are sophisticated and ever-evolving, especially with the rise of social media and other emerging net technology. Your organization can quickly be de-prioritized if your content is not current, recommended by customers in social media outlets, or lacks any element that changed in the search engine algorithm overnight. Moreover, inserting yourself in certain directories or setting up your social media in non-optimal ways can also hurt your search engine ranking rather than help. Not to mention new search technologies that will threaten the domination of current search engines like Google. And this is all without considering what your competitors might be doing to surpass you. With Ezults, we align your organization to be found regardless of what technology your customers use to search for you.
Many organizations are struggling to find visibility on the net and navigate the importance of social media, spending time and money to see very little in return. With Ezults for Organizations, you get help from experts with years of experience researching search engine optimization, social media, and constantly emerging internet technology. We allow you to focus on your business while we maximize your impact on the net.
The tools Ezults employs on your behalf are more powerful when you choose key members of your organization who want to engage your customers and communicate about your business. Examples include: CEOs, partners, department heads, chief marketers, industry experts, members with strong reputations, or any other member that you would want visible in the press. Ezults allows you to use these individuals to drive your brand via strategies that are now necessary to grow your business on the net. By creating authentic and sustainable platforms for them to publish and communicate from, these members can create the connections to your market that search engines now require to validate your brand. Ezults seamlessly integrates this process by linking their networks back to the marketing you currently do to drive your business.
The Ezults for Organizations service is conducted independently for each one of your key participants—allowing you to start with one and add as many as you want over time. Each additional member you use in the process provides the potential for your net presence to expand exponentially. Every step in the Ezults for Organizations process is interwoven symbiotically with other steps, ultimately leading to the maximization of techniques that raise your organization’s visibility in search engines and so much more. To learn how we can help you in five easy steps, read on…
1. Personalize your business
We begin the process by securing distinct website URLs for each participating member in your organization in order to establish and maximize the link between them and their expertise on the net. Ezults hosts, creates, and manages these sites for you.
While the term “blog” can bring about mixed feelings, the research in search engine optimization is indisputable; blogs that are regularly updated with authentic information are topping the search engines and have become the most important source of information for buyers of many products and services. At the core of each of your leader’s sites is a publishing platform with a clean, professional, and customizable blogging component.
Blogging is the modern day equivalent of publishing authentic weekly press releases, but by blogging, key members of your organization personalize their site, as well as your brand since each site prominently connects to your organization via logo(s), related content, discussion, and direct links. Authenticating your brands message via blogs separates you from competitors by displaying a level of personal connection to your industry that is more attractive to customers than traditional forms of advertising. If you were looking for a product or service, would you buy from a business that you felt had a personal element or would you buy from a business that simply tries to sell the standard message that can be found everywhere in the industry? Blogging lets your key leaders show clients and potential clients that your brand is involved in the industry and its evolution. It lets your organization show that you put thought and effort into what you’re selling. And it lets you show customers that you’re an organization composed of real people. Additionally, when clients and potential clients comment on your blogs, you have a way to converse with them and create discussion that can improve your business over time and further increase your visibility on the net.
In order for Ezults’ services to work for you, it’s important that your participants release a blog about once a week. Today’s search engines rank current and authentic information highly while devaluing older information or material that is considered spam. If writing a blog seems difficult or time consuming, remember that our personal weekly report provides your participating leaders with key concepts, words, and ideas to get the thought process started. You may also call upon your own marketing and public relations resources to help you. Additionally, Ezults edits and adjust your organization’s blogs to optimize your message for both search engines and your target audience, making the writing process easier. When necessary, some organizations call upon other sources to blog for them (we can even offer a copywriting service for you).
Ezults also implements search engine optimization techniques throughout your publishing platforms. We strategically place the key words that are most often searched for in your industry throughout your sites and even your blogs when applicable. We also place the pictures, videos, and metadata that are favored by search engines. We also have the ability to integrate your brand’s messages in authentic and meaningful ways allowing you to spend less on traditional advertising.
2. Ezults uses social media correctly to boost your search engine ranking and network.
The use of social media is daunting but the importance of it to your search engine ranking is indisputable today. While you may be using social media to enhance your brand, it simply won’t help your business if you don’t optimize and personalize your social media sites. The social media field is complex and constantly changing. Not only can some sites help your search engine ranking while other sites hurt it, but how you set up your social media profiles can also impact how highly you rank when potential customers look for you. Participating in social media sites in the most optimal way and keeping up with the technology is a cumbersome task. At Ezults, we take care of creating and implementing select social media sites for your participants, optimizing their presence on the sites that matter most while simultaneously linking to and raising the visibility of your brand.
Building networks is another integral step to improving your search engine ranking. By raising the net visibility of your key members through social media, you increase the odds of creating the type of discussion that draws awareness, while simultaneously providing feedback on your business and personal validation to customers. When customers find and use your services, networks also provide a key way for them to refer one another to your business. References from social networks are rapidly becoming integral to conducting business online.
3. Improve your presence by linking and connecting to the places where your customers are.
Ezults also increases your search engine ranking by linking your sites to the places on the net that have sway in your industry. By using our proprietary algorithm, we identify the most important places to associate you with while avoiding sources that might hurt your reputation. Over time, we build and adjust the connections that help drive your business as market conditions change. When your key leaders link to a specific website it is often appreciated and as your leaders’ sites climb in the search rankings and gain credibility, you will find other sites will link back to you, creating an ever-expanding network that increases your brand’s presence on the net.
4. Publish once while we broadcast your message across the net.
While each of your key leaders focus on releasing an authentic blog on their personal sites (we recommend about once a week), we take care of cross publishing their message across your network in the ways that maximize your success. This allows you to further advance your traditional marketing initiatives and lets your market know about speaking events, white papers, press releases, videos, trade shows, or any other event.
Since we take care of publishing your message in the places your customers are most likely to read it, you have more time to focus on your business and can spend less money on traditional advertising and public relations activities.
In addition, this process can have a dramatic and positive impact on your entire organization. By having key people “lead by example” on the net with customers, you improve your own culture as other employees see how leadership thinks, acts, and responds on the net. Since the work is authentic and sustainable, this can be one of the most valuable components of Ezults as you publish over time.
5. Monitor and influence
Ezults reviews your key member’s sites every week to continuously improve their net presence, provide them with feedback, and implement changes that keep your brand ahead of your competitors. We provide them with the key concepts and words that are currently hot on the net for your industry. These provide a great starting point for blogs. We provide the statistical information that helps your organization measure the performance of the sites. We monitor not only changes in net technology, but also the changes in your industry that we think may have an impact on your organization’s online presence. Using the information we find each week, we adjust aspects of your member’s sites to help you achieve the business success you want.
Important notes about Ezults for Organizations:
Your personal sites and social media sites are yours!
Although we offer to run almost every aspect of the personal and social media sites for your organization, everything is ultimately under your control. We work collaboratively with your organization and your key members. If you don’t like a specific social media site or the settings we recommend, you’re free not to use them or make changes. If you’re not happy with how we’ve optimized a blog, just let us know and we’ll adjust it to your preferences. This concept applies to all aspects of your organization’s sites. We want you to succeed so we will recommend what we think is best but they’re your sites! So do what you want with them.
As technology advances, we’ll stay on top of it so you don’t have to
Ezults doesn’t offer a one-time set up service. We will continue to work for you over time as we monitor the never-ending evolution of technology. Your personal Ezults site will adapt with the times in ways that maintain your organization’s presence and leadership on the net.
